Why eCommerce? Our top 5 reasons to start an online store
Today, with the Internet so accessible, an online store is a great way to connect with a wide audience. Whether you have a shop on the high street or want to start an ecommerce store, take a look at our top 5 reasons to persuade you that online is the way forward!
1. 24 hour marketplace
Whilst high street stores have opening and closing hours, setting up your ecommerce storefront makes your products or services accessible 24/7. An investment in bricks and mortar can be beneficial in creating a location but so can a great domain name paired with online marketing. The saying ‘earn as you sleep’ most definitely applies.
Access to the Internet across the world has dramatically increased over the years and continues to do so with a huge rise in potential customers for your products. Recent statistics suggest that of those with Internet access, 80% have made an online purchase. By 2018, ecommerce is expected to grow by 13-25%.
With more and more people choosing to use mobile devices to browse sites, a fully responsive online store will maximise your chances of success.
3. Easy to manage
The most important part of your ecommerce store is selecting your products. After that, the options available for getting set up online are endless. After choosing your platform, and getting set up, tools and online resource make running your online store straightforward from pricing through to monetary transactions and promotions all from the comfort of your own home.
With a powerful eCommerce platform such as Magento, you have a full store owner’s toolkit at your fingertips to manage your products, promotions and orders for maximum effect.
4. Cost effective marketing
A high street store, print, signage- all costly ways of ensuring that your business gets recognised. With so many options available online from social media to PPC and SEO, it is easy to see why more expensive marketing methods are in decline. Once your store is set up, taking advantage of low cost and even free marketing options couldn’t be easier!
5. Follow up/future conversion
When someone walks out of a shop without purchasing, they may or may not return to buy. Online shopping works the same way and abandoned shopping carts are all too common. The difference is that online there are a variety of tools that allow you to remarket depending on what the customer might have viewed- the perfect way to bring people back to your site.
Whether you are new to ecommerce or considering moving to a new platform, at Verve we are perfectly equipped to assist you from setup through to training and marketing your site. Contact us today to find out how we can help you.
Visit our portfolio now to see a range of eCommerce sites built by us.