Content Marketing is incredibly valuable in today’s digital world. It is now considered by some to be the only genuine way of building links for SEO and it can also get you digital PR coverage and great visibility on social media.
It is a fantastic tool for building brand awareness and demonstrating your understanding of your subject matter to both new and existing customers. With a wealth of experience in content marketing campaigns, we can help ensure your website is constantly providing reasons for users to keep coming back to your site.
Why choose content marketing?
In today’s world, customers are more informed and many have learnt to shut out traditional forms of advertising such as television advertisements, magazine advertising and traditional banner adverts. Whilst this doesn’t mean that traditional marketing is dead, it does raise a new challenge – how to attract and retain customers with new approaches.
This is where content marketing comes into play. We can work with you to create interesting content which is relevant and valuable, that enhances your brand and promotes the customer behaviour you are looking for. As it is considerably less intrusive, customers are much more likely to engage.
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Content marketing is essentially an integrated form of marketing which harnesses the art of communication to connect with customers and prospective customers without directly selling.
Widely used by some of the biggest marketing organisations in the world as well as small businesses all over the world, content marketing is a proven approach that gets results. Used as part of a wider digital marketing strategy, it is one of the single most effective ways to build your brand’s online reputation.
Blogs are a great way to convey your expertise in the form of well written, informative articles. We have a team of professional copywriters who get to know your company inside out before finding relevant topics that are sure to be if interest to your clients. They then conduct detailed research of both the subject matter and keyword rankings, search performance etc to come up with quality feature pieces. We work closely with you to ensure that all the content we produce is right for your business and are always keen to keep you as invoved as you wish to be.
To see some examples of blogs we have written for our clients, please have a look at: www.carltonsales.co.uk/news
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